Entrance, 144 Brougham St Kings Cross circa 1978
It seems that the original Auto Acoustics was the first custom car audio workshop in Australia. There were car ‘radio’ shops in the seventies of course, although those that still remain seem to have changed ownership and direction and have little real history left now. The business evolved after audio enthusiast Paul Graham began putting speakers and subwoofers from his club and concert sound business near Sydney’s infamous Kings Cross into friends’ cars for fun.
Frontage, 338 Botany Road Alexandria circa 1989
A decade later, after the company had moved to Crows Nest on the north shore, Juerg met Paul when both were supplying services to a new building project. They teamed up and set-up an efficient showroom and workshop on busy Botany Road Alexandria, just south of the CBD. Juerg subsequently took over the entire business when Paul joined global car audio manufacturer Alpine in early 1990. With its existing reputation plus the practical skills that Juerg brought to the business, Auto Acoustics Alexandria continued to earn the respect of clients, old and new, for its superior craftsmanship, service and by simply ‘doing the right thing’ throughout the nineties and well into the current decade.
Fried Frontage, 338 Botany Road July 2004
Unfortunately in mid-2004 the business, its contents, cars and surrounding site were destroyed in a major fire that had begun in a nearby panel shop. Clients’ cars and goods were insured, but Auto Acoustics lost most of its stock and assets. We had little option but to downsize and eventually to start again at St Peters. We look forward to seeing you there.